- Emergency braking, lane keeping assistance features growing
- Consumer demand, stricter policies are driving adoption
Partial automation of vehicles is set to increase in coming years as advanced driver assistance systems (ADAS) become commonplace.
Advanced emergency braking (AEB) and lane-keeping assistance (LKA) are core to any ADAS. Adoption of both features is growing fast, driven mainly by consumer appetite for safer vehicles. Automakers are happy to provide these features because they increase the average selling prices of their vehicles. At the same time, vehicle safety policies are also pushing for adoption of advanced safety features as more countries seek to reduce the number of deaths and injuries that result from road accidents.
BloombergNEF expects 90% of new passenger vehicle sales in 2030 to be equipped with these features as optional or standard. The key manufacturers for ADAS components will play a determining role in the development of the value chain for fully autonomous vehicles.
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