Tesla keeping model 3 steady as Musk to lose CFO, seek cash

Elon Musk delivered a mixed bag for Tesla Inc. shareholders, reassuring that his mass-market electric sedan will arrive on time in July while disclosing the departure of a senior executive and warning the company probably will need another cash infusion.

The Model 3 electric sedan remains on schedule and will reach production of about 5,000 units per week by the end of the year, Tesla said Wednesday. Reassurances from Musk on the car’s timing are relieving the fret over whether the company can overcome its long history of product delays. Management ranks, on the other hand, remain unstable — Chief Financial Jason Wheeler, who joined the company about 15 months ago, will leave in April.

Priced at close to $35,000 before incentives, the Model 3 looms as the linchpin in Tesla’s plans to manufacture at high volumes and achieve the profitability that’s eluded the company in all but two quarters since going public. After a loss for the final three months of last year, Musk said Tesla will be cutting it close bringing the vehicle to market without seeking more funds for the company coffers.

“How close to the edge do we want to go? According to our financial plan, no capital needs to be raised for the Model 3, but we get very close to the edge,” Musk said on a conference call with analysts Wednesday. Since “that’s probably not the best thing for shareholders,” the CEO said, “it probably makes sense to raise capital to reduce the risk.”

Read more: Bloomberg Gadfly on Musk getting leeway to burn cash

Stock Surge

Tesla declined as much as 5.8 percent and traded down 5 percent to $259.75 as of 9:52 a.m. in New York. The stock had surged more than 40 percent from early December through the close Wednesday, as the steady state of the Model 3 led investors to bid up the 14-year-old company’s market value to rival automakers that have been around more than a century and sell millions of cars a year.

The company reported a fourth-quarter loss, excluding some items, of 69 cents a share on Wednesday, narrower than the $1.14-a-share average estimate among analysts surveyed by Bloomberg. The results were Tesla’s first since closing the acquisition of panel installer SolarCity Corp. in late November.

Tesla expects to deliver as many as 50,000 vehicles in the first half of this year. Its ambitions for Model 3 output next year show just how steep a curve Musk intends to climb — the company foresees production of 10,000 units a week by sometime in 2018.

Made to Manufacture

“The Model 3 is designed for manufacturing,” Musk told analysts. Compared with the Model S and Model X, both of which can sell for more than $100,000, the smaller Model 3 will be simpler to build. “It’s a very compelling car, and we understand manufacturing a lot better than we did in the past.”

Hiking output to an annual run rate of half a million Model 3s would put the car on a par with the BMW 3-Series, which competes in a similar price segment. Other models in a similar sales league include the Volkswagen Passat, Audi A4 or the $24,000 Toyota Camry, according to Juergen Pieper, a Frankfurt-based analyst with Bankhaus Metzler.

“There are only a handful of models in that mid-price range that manage to shift half a million units annually,” Pieper said. “This is a very ambitious and not overly probable target. Mass production, something Tesla hasn’t got experience with so far, is very complex.”

CFO Carousel

Tesla’s departing CFO Wheeler, a former vice president of finance at Google, is leaving to “pursue opportunities in public policy,” according to a company blog post. He participated in Wednesday’s conference call and will stay through early April as Deepak Ahuja leaves retirement to return for a second tour of duty.

Ahuja, a former vehicle line controller at Ford Motor Co., served as Tesla’s CFO from July 2008 through a turbulent period that saw Tesla careen from near bankruptcy to its June 2010 initial public offering. He’ll come back to the company he left in late 2015 to help set the stage for the Model 3.

“The jury is still out as to whether or not they can sell enough Model 3s to become profitable,” Michael Wolf, the chief executive officer and co-founder of Activate, a technology consulting firm, said Wednesday on Bloomberg Television. “Going forward, the question is whether or not they can enter the mass market.”

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